How do we make use of all this video data?

Over the last 3 years, there’s been a huge surge in the use of video in research and this includes consumers’ own footage, eyetracking,  ‘word on the street’ & depth interviews, focus group filming and data visualisation animation.

Going forwards, this will generate an increasing amount of video data and one of the big challenges will be how to manage, analyse, edit and use it effectively.

We created this animation to summarise the challenges faced by market research professionals when it comes to using video, and touch on various solutions and options going forwards.