Video diaries for insight purposes allow businesses to visualise the lives and motivations of the consumer. Capturing new unique insights.
Beyond simply bringing customer research to life, it marks a human interest in the visual framing of a personal perspective. The impact of video research on emerging customer segments is clear.
5 reasons why Video Diaries are here to stay.
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1. The POWER of authenticity
Based on the key objectives for the research, our editorial team designs a topic guide to get under the skin of the consumer. Through these authentic ‘no filter’ video diaries, a truer sense of authenticity and connection with the consumer is possible.
2. Customer led stories
The production model provides a flexible capture opportunity that can span days, weeks, or even months for a more in-depth research study. Insight professionals can get to know the consumer, and what makes them tick.
3. Budget friendly
The powerful mode of content negates the need to send a camera crew to film, it is entirely in the hands of your consumer. With some careful guidance from our editorial team, we can ensure high-quality ‘raw’ footage to edit into the final video.
4. Uniquely 'real-life' insight
Whether it’s family households or individuals living alone, locally or internationally, the recruitment criteria will reflect the diversity of your customer base.
5. A new source of engagement
Your customers are our heroes, and user-generated content is both a social currency and a brilliant source of stories for use and engagement inside the business.