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Video Insight Agency
Vox Pops International innovated the use of video in market research. Established for over 30 years, VPI work with leading brands and agencies to visualise consumer insight, capture authentic feedback and use video research to bridge the gap between customers and businesses.

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"The ability to connect with consumers without having to really think about it is a huge benefit to people, it's having a really tangible impact." Global CMI, Unilever

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Capture Authentic Feedback
Video research allows you to capture genuine feedback from your customers in a format that will resonate with your internal audience. Letting your customers speak for themselves is the most powerful way to influence insight-led action and get your colleagues thinking about your customers.

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Embed Customer Understanding
Insight videos can also be used as a powerful tool to illustrate existing customer understanding. Create legacy pieces that tell the story of your key customer segments. Use video research as a resource to educate your colleagues in a concise and engaging format and bring your whole organisation closer to its customers.

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Innocent Drinks Testimonial

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Outstanding customer experiences
Document your customers’ experiences over the course of any customer journey to identify pain points and develop customer-centric solutions. Use video to collect feedback at different listening points and see first-hand how your colleagues engage with your products and services.

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"The video diaries provided fantastic insight. We acted on the feedback and the results have been brilliant. Not only have we saved money but we’ve improved our NPS from 31 to 51!" - Customer Experience Manager, Co-op Insurance

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Increase Insight-Engagement
Use video research to capture new insights or illustrate existing understanding – and do this in a way that is sure to increase engagement with customer insight. Create content that your colleagues enjoy learning from to elevate the role of insight and get more value from your research.

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