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Visualise, Test & Develop CX
VPI’s customer experience solutions allow you to capture feedback at key listening points throughout any customer journey. Whether you are testing online processes, in-store interactions or cross-channel customer journeys; use video to present customer insight and drive real change by allowing your customers to speak for themselves.

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"It was so much more powerful listening to their voice, in their own words. It’s a resource: it’s a cost – but actually the payback and the power of it, it makes such a difference." - John Lewis Finance, Customer Experience Manager

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Digital CX Testing
VPI design bespoke CX solutions to help you document and test digital customer experiences. Visualise pre-recruited customers’ thoughts as they navigate through online processes to identify pain points and roadblocks. Create summary edits to present the insights internally and get buy-in with your strategies. Get in touch to find out how we can help.

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Ethnographic CX Testing
Use self-filmed video diaries to test customer journeys that span a duration of time or cover different channels. VPI’s bespoke ethnography app allows us to moderate and probe at specific listening points to uncover truly actionable insight. Develop a clear picture of the customer experience – from your customers’ perspective – and use their voice to help implement customer-centric strategies.

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"The customer video diaries provided fantastic insight which brought to life some of the challenges our customers face during the claim journey. We acted on this and the results have been brilliant." - Co-op Insurance, Customer Experience Manager

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In-store CX Testing
Whether you want to demonstrate the need for change or showcase your store as a flagship, visualising your in-store customer experience let’s your customers do the talking for you. Gather feedback on interactions, processes, layout, merchandising, products, atmosphere, music and anything else in-store.

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Product Testing
Filmed product testing allows you to visualise your target customers’ first hand experiences of your products or packaging. Gather genuine insights to guide your product development or capture positive engagement to win over your team and get buy in with retailers. Interview consumers by intercepting on-location or pre-recruiting candidates.

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Filmed Customer Workshops

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