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Get Closer With Customers
Vox Pops International’s customer intimacy programmes revolve around our 4 cornerstones to creating a customer-centric culture. Working with you, we will design a strategy to help you connect with your customers by addressing key areas of disconnect. Our customer intimacy solutions are designed around your budget, objectives and audience and can range from a single insight video to a yearly programme.

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Watch Example

"If we want to meet our customer's needs, we have to understand her… her life, her motivations, her home, her family. The only way we can get that close to the consumer is to bring the consumer to us, via video.” Unilever – Global CMI

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1. Customer Understanding
The first step to improving customer intimacy is to ensure that staff across your organisation know your customers. Not as data, quotes or categories – but as real people. This level of understanding is essential if you want to create a more customer-centric culture. Depth interviews and documentary style filming paint a clear picture of your customers by visualising their environments, cultures, lifestyles and motivations.

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Watch Example

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2. Customer Feedback
This is about making sure your customers’ expectations are actually being met. Get feedback on your products and advertising. Test digital journeys and in-store experiences. Video research brings your customers’ feedback into your workshops and presentations, helping you influence customer-centric decision making.

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Watch Example
Gif of a mic boom to denote customer interviews.

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3. Insight Engagement
If you want to develop a customer-centric culture, how you communicate insights is at least as important as the quality of the insights themselves. Offer real value to your business by presenting insight in a concise, rich and engaging format. In return, customer insight will become something that everybody wants a piece of, improving customer intimacy and helping you to create a more customer centric culture.

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Watch Example

"We have seen huge traction with some of our insights by being able to send across a 2-3 minute video to land something that is important and on a key stakeholders agenda." Sky, Strategy Controller

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4. Customer Presence
To really make an impact on the way your business runs, you need to promote the voice of the customer as if you were a marketing department. Stick portraits of your customers around your office. Post regular video content on your internal systems. Make it easy to access information. Tell interesting stories. Create infographics. Be creative and consistent. Your job is to make people listen to customer insight, as much as it is to collect it! Get in touch to find out how we can help.

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Watch Example
Increase customer intimacy by promoting the voice of the customer.

Innocent Drinks Case Study

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