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Create Compelling Customer Profiles
Customer insight should be the cornerstone of all brand and marketing strategies. In order for this to be true in practice, you need to be sure that everyone in your organisation has a rich understanding of who your customers are. Video tells the story of your customers to embed an understanding of these people, as people.

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Why Video?
Using video to capture the essence of your target customer groups has a number of benefits over conventional approaches. Video is engaging, capturing peoples attention in presentations and workshops. Video also shows a depth of insight that stats or data can’t. Visualise your consumers environments, lifestyles and homes to make a lasting impact.

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Customer profiling to make an impact, signified by a judges hammer slamming.

FWD: Visualising Segment G

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Customer Profiling: Recruitment
Creating video portraits of your customer groups involves much more than simple video production. The most important stage in any customer profiling project is making sure that the right candidates are recruited to represent your customer groups. VPI use tight recruitment screeners to ensure your videos are true to your customer segments.

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"We were very novice at this, but your professionalism and support in getting us to where we ended up - with a film that we were very proud of – demonstrates how well everything worked." John Lewis Finance – CX Manager

World Vision: Jennifer

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Video Approach
VPI merge market research experience with production expertise to ensure your videos are both accurate and engaging. We bring your customers’ stories to life through insights obtained in the interview. Key characteristics are re-created by setting up video scenarios. Animation can also be incorporated to present key stats, figures or quotes. Get in touch to find out how we can help.

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Innocent Drinks Case Study

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