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Mobile Ethnography Research
Capture the voice of the consumer using mobile ethnography. Track customer journeys and visualise consumer insight. VPI moderate responses via our bespoke mobile ethnography app to keep insights on topic. Gather authentic and in-the-moment feedback to drive insight-led action.

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Watch Example

"The end result was of an excellent standard. Project management, research objectives understanding, clear communication and product / analysis output - all excellent." Hunt Mackay, Director of Consumer Insight

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Bespoke Output
Compile feedback into individuals videos to summarise insights. Present different demographics, segments or topics. Create an independent video to tell the story of each customer, or a summary edit for each touch point. Receive all of the raw footage to analyse yourself, or even better, include a video portal to add longevity to the insights.

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Watch Example

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Improve Customer Journeys
Mobile ethnography videos are a great way to visualise and develop your cross-channel customer journeys. Collect feedback from respondents at different listening points to understand their experiences and how you can improve your offering. Use the voice of the customer in presentations and meetings to make an impact and drive insight-led action.

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Watch Example

"Not only have we saved money, we've improved our NPS from 30 to 50 and won a Customer Service and Support award for the improvements we've made to our Home Claims journey." Co-op Insurance, Customer Experience Manager

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Illustrate Customer Segments
Do your colleagues and stakeholders have a good understanding of your customer segments? Self-filmed video diaries showcase your customer groups in an authentic and relatable way. Visualising your customers’ homes, lives and environments helps your colleagues to understand them as real people and action their insights without having to think.

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Watch Example

"The videos have been extremely well received by our stakeholders and have been critical in bringing our segmentation to life." - Co-op Food, Head of Retail Insight

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Present The Voice Of The Customer
Could your colleagues be more engaged with the knowledge you have to share? Letting your customers speak for themselves is a great way to demonstrate why insights will add value to their propositions and strategies. Video is concise and engaging, and gets your point across in a much more efficient way than powerpoint decks or boring documentation.

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Watch Example
Mobile ethnography to show the voice of the customer illustrated into a gif.

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Share Internal Messages
User-generated video diaries aren’t exclusive to your customers. Get your colleagues to film clips of themselves to pass on learnings, share their experiences, or even say their goodbye’s when your team mates leave! Video diaries have a personal look and feel and are a great way to share an honest opinion or advice.

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Watch Example
Megaphone gif indicating how you can use Mobile Ethnography to share messages.

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