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Vox pops video production
Vox Pops International innovated the use of vox pops videos for market research purposes. Over 30+ years of operation, our talking heads videos have helped clients gather and present customer insights. Today, the voice of the customer is central to all areas of business, with vox pops videos now offering value across insight, marketing and sales functions.

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"Project went smoothly without hiccup, even with our extremely challenging deadline. VPI managed to get everything we asked for and more. Will definitely come to Vox Pops for any future needs." - Category Executive, Charlie Bighams

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Street Intercept Interviews
Street intercept vox pops interviews are the most common approach to creating vox pops videos. This method involves us setting up on the streets and interviewing members of the public. Specific customer groups can be targeted using screeners and by considering location. This is often the most cost effective and fast to turnaround approach to filming vox pops.

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On Location Vox Pops
Vox pops can be filmed on-location – in a train station, airport, store, bar, cafe etc – to hone in on a specific product, brand, store, process, journey or customer group. These videos add context to the insights by visualising the surrounding environment.

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Market Testing
Using vox pops videos is a great way to collect feedback on a product, design, OOH ad campaign or anything consumers can interact with. We will take your product out to the public and capture their reactions, probing for insights and actionable insights.

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In-home Talking Heads
Whilst technically speaking, in-home interviews aren’t vox pops interviews, they are an alternative way to film and create talking heads style video content. In-home interviews are pre-recruited, meaning you are able to target more niche customer groups. These set-up interviews allow you to delve further into subject matters and collect really in-depth insights.

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Shopper Videos
In store vox pops, also known as shopper videos, are a great way to visualise how your customers engage with your in-store merchandising, marketing, products and offers. Probe for insights as customers navigate through your store to understand your customers’ perspective and use their feedback to improve on your customer experience.

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Event Vox Pops
Vox pops are a great way to promote industry events by capturing positive feedback from delegates, speakers and event partners. Document key moments throughout the day and visualise the energy and atmosphere.

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