● ● ●

Personalised Video Agency
Vox Pops International are a specialist video production agency that offer smart video solutions such as personalised video production, automated video reports and smart video hosting platforms. Personalised videos incorporate your customers’ unique data, helping you build positive relationships by offering truly relevant content.

● ● ●

Watch Example

“Vox Pops used a personalised animation for customers that explains insurance information in a simple way. The end-product has really added value to the customer journey.” - Service Design Lead, Co-op Insurance

● ● ●

Why use personalised video?
Personalised video generates 5x more click through rates than traditional video content. An average of 23% of viewers will click a CTA after watching a personalised video, and twice as many of these will convert when compared with traditional video content. Grab your audiences attention and keep them engaged like no other medium can.

● ● ●

Watch Example

● ● ●

What data can you incorporate?
Personalised videos can incorporate any data that you have relating to your customers, not just their name! This might include membership details, policy information, regional information or anything else you can think of. Include information personal to your customers to make videos truly unique and show your customers that they are valued.

● ● ●

Watch Example

● ● ●

Personalised Video or Animation
Personalised videos aren’t limited to actual video footage, it is also possible to create personalised animations. Personalised animations offer a number of advantages. For example, assets are re-usable, meaning that future animations will be more cost-effective. You can also use creative illustrations to visualise abstract information. Get in touch to find out what would work for you.

● ● ●

Watch Example

● ● ●

Co-op Insurance Case Study
Co-op Insurance had identified that their customers weren’t properly reading their car insurance policy documentation, leading to frustrations and confusions down the line. To combat this, they created a personalised animation to outline this unique info in a simple and engaging way. The video was sent to over 100k customers and included a post-video survey to track success, which you can see the results from below.

● ● ●

Watch Example

● ● ●

Initial statistics showed that 85% of customers found the video useful, with 74% of viewers watching all the way to the end. The average customer watched the video 1.4 times, with many going back to the video to watch it a second time. The video continues to save Co-op Insurance money, reducing related calls to their call-centres by 14%, saving The Co-op 50p per call!

● ● ●

Watch Example

This website uses cookies to offer you the best experience of our website and services. By continuing to browse on this website, you accept the use of cookies for the above purposes.