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Testimonial Video Production
Vox Pops International have over 30 years conducting and filming video interviews. We offer a range of approaches to collecting video testimonials, bespoke to your objectives and budget. Wether you need B2B client testimonials, video case studies or consumer feedback – we can help!

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Video testimonial interviews illustrated using an illustration of a mic boom.

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Why Use Video Testimonials?
Testimonial videos are an extremely effective form of marketing content. Your potential buyers listen to the voice of your loyal customers far more attentively than they listen to conventional marketing messages. Inject a video testimonial into any stage of your sales funnel to increase conversions and generate measurable ROI.

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Customer voice speaking to show video testimonials.

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Set-up Interviews
Set-up interviews are the most popular method of filming customer testimonials, especially in a B2B capacity. These interviews are arranged with pre-recruited candidates and typically take place in an office, in-home or in a pre arranged location. Vox Pops International can manage recruitment if required, as well as filming, interviewing, editing and any post-production.

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Self-filmed Customer Testimonials
Another common approach to video testimonials is self-filmed video content. Vox Pops International have extensive experience in creating mobile diary style content and handle these project from start to finish. Self-filmed videos allow you to hear from people all over the world and present an authentic and personable account, great for B2B and B2C uses.

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Intercept Interviews
Another option for collecting feedback from your customers is using intercept interviews. For this approach, our camera crew sets up on the street or in a relevant location. We then stop people and ask them for feedback on what could be a product, brand, advert or anything else. This approach is popular when looking to get buy-in with retailers or demonstrate positive market reception.

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