Video interviews to capture the voice of the consumer

Vox pops are short videos created from intercept interviews with members of the public. VPI use open-ended questions to probe for authentic responses, providing visual insights for market research or brand awareness projects.

Vox pops video interviews allow you to engage very specific groups of respondents by recruiting in topic-relevant locations. For example, bank customers outside their branch, travellers at airport terminals, commuters on a train, etc. This location-based recruitment not only helps to keep both project costs and turnaround time to a minimum; it also gives the videos a sense of context that builds stronger connections with the respondents and their insights.

VPI can produce different styles of vox pops videos by offering a variety filming techniques. Be it handheld, one camera or with a 2 camera set up – we film using high-end cameras only. VPI capture B Roll footage so that the final edited videos will feature shots of what people are talking about, and can also add quotes as animated graphics to highlight any data that is relevant.

Interview videos with the public are perfect for capturing opinions from the masses, both in the UK and overseas. We have crews around the world who can turn these talking head style videos around extremely quickly, all subtitled, to fit your specific brief.

We pride ourselves on our professional filming and our interviewers are trained to recruit and treat respondents respectfully. We obtain permissions and release forms to ensure we meet all the Data Protection standards.