Moderated Vox Pops Videos
Vox Pops International innovated the use of vox pops videos for market research purposes over 30 years ago. Today, the voice of the customer is widespread, with vox pops used for insight, marketing and sales functions.
Modern technology has since allowed us to capture vox pops remotely on consumers’ mobile devices, or create high quality professional video research using the latest filming technology. Whether filmed on a mobile phone or 4k camera, all of our talking heads videos are moderated by experienced and trained interviewers to ensure only the highest quality soundbites.
If you don’t fancy jumping all in, why not dip your toe into Vox Pops Pool. Where you can share the cost of a Vox Pops shoot with two of your own unique questions, for just £1,250!
Vox Pop Video Examples
Client Testimonials
The project was brilliantly managed by vox pops from start to finish. You responded very quickly throughout, were flexible and helpful in guiding the project and delivered a great final output. The videos have been extremely well received by our stakeholders and have been critical in bringing our segmentation to life.
The team worked very well and fast under the pressure of a very challenging deadline. With a strong can do attitude and always flexible. They checked at every step of the process with me and delivered as promised. Impeccable work, nice video cuts according to brief and really good treatment of clients.
Fantastic work, speedy delivery, flexible approach to a challenging brief. Really excellent work all round from VPI. We were really happy with the outputs with no complaints.
Really good quality of videoing, clear way of working together (schedule, responsibilities), and good timings to deliver when we needed too.
Vox Pops were a pleasure to work with - very knowledgeable, hands on and got stuck in. The end video still gets so many positive comments a year on. Every time I hear the music and it comes on, I can't help but to smile as it's so uplifting and exactly what I wanted.
The video quality and editing process were both excellent and found VoxPops very responsive in making changes.
The experience was very good as always. The videos were fantastic and high quality. Vox Pops were very responsive and quick to solve any problem.
The project went very smoothly, in spite of the tight timescales we required for delivery of the final product and the high volume of stakeholders reviewing content. The VPI project team was flexible, adaptable, creative and a pleasure to work with.
I was really pleased with the videos, they were a great edition to get my teams thinking about gifting, treating and hosting.
Talking heads are always a good way to get people engaged.
The turn around from brief to delivery was also super quick.
It went very well. Vox Pops helped from day 1 to ensure that everything was in place well in advance. Communication was seamless and we were always updated on everything that was going on. Will definitely be using Vox Pops in the future.
So happy with the quick turn around, the project went really smoothly and the pitch team were over the moon with the videos
The project management was great, everyone we dealt with were a pleasure to work with and we were extremely happy with the end result
The end result was completely on point and lived up to our vision we had for this from the very beginning. The briefing process was simple and we felt the team at vox pop agency were completely on the same page from the very start. Great team, great process and amazing result.
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Popular Styles Of Vox Pops
Intercept
Interviews
Intercept Interviews
Intercept interviews, on-the-street vox pops, are the most common approach to creating vox pops videos. A camera crew will set up on the street and interviewers will approach specific members of the public. This is often the most cost-effective and fast to turnaround approach to filming vox pops.
Dove Case Study
In-home
Interviews
In-home interviews
This is an alternative way to film talking heads style videos with a few key differences. In-home interviews are pre-recruited, meaning you are able to target more niche customer groups. These set-up interviews allow you to delve further into subject matters and collect really in-depth insights.
FWD Case Study
Video
Diaries
Video Diaries
Create video diaries from self-filmed video or video call footage. Moderate interviews and curate the perfect footage by interacting with participants. Probe for unique insights and follow consumers throughout their daily lives. This is great for a wide variety of applications, from ethnographic research to personable marketing content.
Co-op Case Study
Shopper
Vox Pops
Shopper Vox Pops
Visualise how your customers engage with your in-store merchandising, marketing, products and offers. Probe for insights as customers navigate through your store. Understand your customers’ perspective and use their feedback to improve on your customer experience.
DCM Case Study
On Location
Vox Pops
On-location Vox Pops
Vox pops can be filmed on-location – in a train station, airport, store, bar, cafe etc – to hone in on a specific product, brand, store, process, journey or customer group. These videos add context to the insights by visualising the surrounding environment.
KBH Case Study
Product
Testing
Product Testing Videos
Using vox pops videos is a great way to collect feedback on a product, design, OOH ad campaign or anything consumers can interact with. We will take your product out to the public and capture their reactions, probing for insights and actionable insights.
Blossom Hill Case Study
Talk to us about
your next project.
Whether you use video all the time or this is your first project, get in touch to find out how you can bring your messages to life, engage your audience and make a lasting impact.
020 8786 8855
