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Vox Pops

Vox pops showreel

Video interviews to capture the voice of the consumer

Vox pops are short videos created from intercept interviews with members of the public that capture ‘in-situ’ consumer feedback. Vox pops can be used as primary research, to bring to life existing research data or to present the voice of the customer and make an impact. Vox pops video interviews allow you to engage very specific groups of respondents with a quick turnaround time. For more info, read our recent article: what is a vox pop?

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Research & Insight

Quick turnaround ‘in-situ’ feedback. Visualise public opinions & experiences. Test products & concepts. Capture the voice of the consumer. Make insights human and relatable.

Internal Comms, L&D

Make key messages more memorable and actionable. Add a fun, visual element to your workshops and pitches. Bring the consumer into the heart of your organisation.

Marketing & PR

Demonstrate your customer centricity. Create engaging content for social media & PR. Showcase positive feedback and consumer testimonials.

How to use vox pops

Product testing films

Vox pops interviews provide the perfect method to capture first-hand reactions, feelings and thoughts in regards to a product. This method is effective when looking to capture genuine feedback, inspire your sales teams or demonstrate positive responses to your product on social media. Vox pops are great for talking to a wide range of people, but for more specific target groups, customer videos with pre-recruited respondents may offer an alternative solution.

Shopper films

Shopper films are a fantastic way to understand and prove consumer behaviour and motivations. We can conduct filmed intercepts in store, or pre-recruit respondents to take part in filmed accompanied shops. By professionally filming both the interviews and the retail environment we can bring to life the shopping experience and ensure that no context is lost. So, whether you’re looking to capture responses to a fixture or POS, illustrate a customer shopping journey, or to speak to your customers in the moment of purchase, we can help!

Added Graphics

Added Graphics refers to stats or information that can be added over the top of existing video footage. When used with vox pops videos, this is a great way to visually emphasise what the respondent is saying, or to present supplementary information and data, to make sure your message is clear and embed key information.

Campaign testing films

Vox pops interviews are a great way to capture first-hand reactions and feelings towards a specific OOH display advertising campaign. Illustrate your advertisement’s effectiveness with the target audience by showing it in action. Whether you’re looking to genuinely understand how your campaign or advertising space is performing or simply prove its value, we can help!

Flip boards

Flip boards can be a highly engaging and unique way of sharing customers’ thoughts and reactions to a given topic. Respondents summarise their thoughts in a couple of words or phrases – and this, combined with high-energy music, is a great way to communicate a message. These videos can be produced as part of a longer interview and can act as an introduction, or teaser to the rest of the content – as well as stand-alone, impactful videos that work well even without audio.

Events

Our event videos are a creative and fast-paced collection of shots and interview clips that encapsulate the essence of an event or workshop. These creative videos include key shots of the event as well as clips from key speeches or presentations. Conducting vox pops interviews with delegates and speakers is a great way to showcase positive feedback and highlight the caliber of your attendees.

Let's talk
Let's talk

Product testing films

Our product testing films are the perfect way to capture first-hand feelings, thoughts and reactions on any given product. Whether you’re looking to capture genuine feedback, inspire your sales teams, or demonstrate positive responses to your product on social media, we can help!

Shopper films

Shopper films are a fantastic way to understand and prove consumer behaviour and motivations. We can either conduct filmed intercepts in store, or pre-recruit respondents to take part in filmed accompanied shops. By professionally filming both the interviews and the retail environment we can bring to life the shopping experience and ensure that no context is lost. So, whether you’re looking to capture responses to a fixture or POS, illustrate a customer shopping journey, or to speak to your customers in the moment of purchase, we can help!

Campaign testing films

Our campaign videos are a collection of shots and interviews edited together to encapsulate the essence of an OOH campaign. They are the perfect way to capture first-hand thoughts and feedback around a specific campaign or advertising approach, illustrating its effectiveness with the target audience and showing it in action! Whether you’re looking to genuinely understand how your campaign or advertising space is performing or simply prove its value, we can help!

Flip board films

Flip boards can be a highly engaging and unique way of sharing customers’ thoughts and reactions to a given topic. Respondents summarise their thoughts in a couple of words or phrases – and this, combined with high-energy music, is a great way to communicate a message. These videos can be produced as part of a longer interview and can act as an introduction, or teaser to the rest of the content – as well as stand-alone, impactful videos that work well even without audio.

Typical vox pops production process

Creative Brainstorming

During the kick-off stages of a vox pops project we will take a holistic view of your objectives. We will explore in detail your end goal, what success looks like for you, expectations for the project and specifics relating to video content and deliverables.

 

We will share relevant examples of & explore ideas for your project, working collaboratively and inputting our expertise to create a bespoke concept that works for you.

Project Design

Next, we will create a discussion guide that will elicit insightful and engaging responses to the research topic. For more creative vox pops projects, we may also include a shot guide to visualise the respondents’ environments and surroundings.

 

We will take the time to select locations with the highest footfall of your target audience for intercept interviews, whether in the UK or overseas.

Recruitment & Fieldwork

Recruitment for vox pops is conducted ‘in-situ’, or, on location. This makes them an obvious way to explore topics that relate to a customer’s experience, consumer behaviour or any topic that the general public will have an opinion on.

 

We are also able to target hard to reach audiences such as vegans, Premium Edition Telegraph app users, caravanners, holidaymakers in Gatwick returning to the UK, on-train shoppers and more. Our responsive network of camera crews and moderators around the world makes vox pops projects the go-to if quick turnaround times are a must.

Analysis & editing

It is at this stage in the process that our market research experience comes into play. We will analyse the footage and group responses by key themes, demographics or questions. This is handled by Vox Pop’s staff, which ensures that nuances, expressions and a human touch doesn’t get overlooked in place of keywords.

 

We will translate and subtitle the footage, creating ‘long edits’ that you will have the opportunity to feedback on – selecting quotes for the final edits. If required, we will also write up transcripts at this point.

Production

We will then use your feedback and our understanding of your objectives to cut down the ‘long edits’ into impactful video content that realizes your objectives. We will incorporate b-roll footage, select background music and add any stylistic touches planned in the kick-off and design stages.

 

As a result of this process, which merges research analysis and video production, we will deliver insightful video content the summarises your consumer feedback in a format that is out-the-box ready to present. Engage senior leaders, colleagues and consumers by showcasing the voice of the customer with vox pops videos.

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