Moderated Vox Pops Videos

Vox Pops International innovated the use of vox pops videos for market research purposes over 30 years ago. Today, the voice of the customer is widespread, with vox pops used for insight, marketing and sales functions. 

Modern technology has since allowed us to capture vox pops remotely on consumers’ mobile devices, or create high quality professional video research using the latest filming technology. Whether filmed on a mobile phone or 4k camera, all of our talking heads videos are moderated by experienced and trained interviewers to ensure only the highest quality soundbites. 

Vox Pop Video Examples

Client Testimonials

Popular Styles Of Vox Pops

Intercept
Interviews

Intercept Interviews

Intercept interviews, on-the-street vox pops, are the most common approach to creating vox pops videos. A camera crew will set up on the street and interviewers will approach specific members of the public. This is often the most cost-effective and fast to turnaround approach to filming vox pops.
Dove Case Study

In-home
Interviews

In-home interviews

This is an alternative way to film talking heads style videos with a few key differences. In-home interviews are pre-recruited, meaning you are able to target more niche customer groups. These set-up interviews allow you to delve further into subject matters and collect really in-depth insights.
FWD Case Study

Video
Diaries

Video Diaries

Create video diaries from self-filmed video or video call footage. Moderate interviews and curate the perfect footage by interacting with participants. Probe for unique insights and follow consumers throughout their daily lives. This is great for a wide variety of applications, from ethnographic research to personable marketing content.
Co-op Case Study

Shopper
Vox Pops

Shopper Vox Pops

Visualise how your customers engage with your in-store merchandising, marketing, products and offers. Probe for insights as customers navigate through your store. Understand your customers’ perspective and use their feedback to improve on your customer experience.
DCM Case Study

On Location
Vox Pops

On-location Vox Pops

Vox pops can be filmed on-location – in a train station, airport, store, bar, cafe etc – to hone in on a specific product, brand, store, process, journey or customer group. These videos add context to the insights by visualising the surrounding environment.
KBH Case Study

Product
Testing

Product Testing Videos

Using vox pops videos is a great way to collect feedback on a product, design, OOH ad campaign or anything consumers can interact with. We will take your product out to the public and capture their reactions, probing for insights and actionable insights.
Blossom Hill Case Study

Talk to us about
your next project.

Wether you use video all the time or this is your first project, get in touch to find out how you can bring your messages to life, engage your audience and make a lasting impact.

020 8786 8855

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