Working Through Uncertain Times
How we are keeping going through these strange times As the situation with the covid crisis continues, we want to
The 4 cornerstones to customer-centricity
“If we want to meet our customer’s needs, we have to understand her… her life, her motivations, her home, her
How to get more views on social media videos
Social media is perhaps one of the trickiest platforms for video, but also one of the most lucrative when done
Use existing footage to create compelling video content
Video footage comes in many forms and from many sources. Professionally filmed, self-filmed, online Zoom interviews, fly-on-the-wall, 360 degree, stock
Video diaries with millennials throughout the pandemic
Following the stories of millennials throughout the coronavirus crisis with self-filmed video Over recent weeks we have edited and released
How to collect customer feedback using video
Customer feedback is at the heart of market research. Companies need to understand their consumers’ behaviour, thoughts and the way
Customer feedback – an aid to continually innovate
The leaky bucket theory has been a widely used analogy within the business world for as long as most of us
Celebrating National Pet Month
More content to come on social media! This April. VPI will be celebrating national pet month with content featuring our
4 of the best mobile ethnography platforms
If you’re scratching your head, wondering what exactly “mobile ethnography” is, then head on over to this blog post, What
