Using Vox Pops to create social media ads
As a company Vox Pops International specialises in producing videos that have traditionally been used for internal purposes, to support
MIllennials on Finance
Apathy, advice and awareness – what does the financial future of Gen-Y look like? Millennials are optimistic about their economic
Sugar tax will stop Millennials buying
Sugar tax will put millennials off drinks, as price remains key Millennial consumers will cut down on sugary drink consumption
How to win brand loyalty from Millennials
How can we create brand loyalists among this unique generation? The concept of brand loyalty is undergoing a generational shift,
How do people feel about the digital future of TV?
Is BBC3 Paving the Way for the Future of TV? The BBC made history, in February, when it axed BBC
New Big Data
How do we make use of all this video data? Over the last 3 years, there’s been a huge surge
Perfect Storm Killing Print
Consumers prefer news online, but won’t pay for it Market research has revealed consumers prefer to view news online or
5 Facts and Public Opinions on Driverless Cars
Find out 5 interesting facts about autonomous cars and see how the public feel towards this new innovation.
Thoughts following the Qual360 Insight Conference
I have just returned from the Qual360 event in Berlin, which was a really engaging conference that bought together researchers from all over Europe.
