News and Reactions
International Hopes and Fears for 2023
Read our blog about the power of using mobile ethnography in your research! Click Here Recently we used our global video diaries pool of participants
Brits at Christmas
With Christmas just around the corner, we just had to take advantage of our Pool and ask some festive questions to the UK public. The Pool is a monthly syndicated video shoot where we get opinions from the British public through intercepting street interviews. Clients include 2 questions and we
World Cup Qatar 2022: Public Reaction
The twenty second world cup is kicking off in Qatar. After a somewhat peculiar Euro 2020, delayed by Covid and played largely behind closed doors, there is a strange atmosphere surrounding the world’s biggest tournament. Pushed into winter and just 16 months after the last major tournament, excitement is strangely
What is COP 27?
Cop 27 is the next annual UN climate summit where world leaders agree on what steps to take to limit global warming. This year it is held in Sharm El-Sheik, Egypt. It comes after a troubled year for worldwide sustainability efforts and a less than successful previous summit held in
Vox Pops
How to Film a Vox Pop
A vox pop is a short video made up of clips taken from interviews with members of the public. These video interviews investigate public opinion
Why are vox pops important?
The phrase ‘vox pops‘ might be new to some people, but what if you’ve known about them all along? Often considered the ‘vital ingredient’ in attempting to understand the topic at hand, vox pops have always been important in giving a voice to the public. Popularised in TV and radio,
How to write a vox pop questionnaire
Everything you need to know about how to write a great vox pop questionnaire Vox pops interviews are well known amongst journalists and have been for decades. They became mainstream when Esther Rantzen introduced them back in the 1970s on That’s Life. Since then, as well as being used in
What is a vox pop?
What is a vox pop? Listen to VPI MD Diane Earnshaw shed light on the phrase that named our company.
Best Practices and Research
Using Mobile Ethnography
There are all sorts of ways to study people, from anthropology to sociology to ethnography, all with their own approaches and methodologies. In anthropology the
How to: Conduct International Research
Global audiences need global representation. Meaning that country-specific research sometimes doesn’t translate to all your audiences. 9 times out of 10 the only way to find out about your international consumer is to go out and talk to them! We at Vox Pops International are specialists in video interviews and have an established
Using Video Interviews to Understand Cost of Living
With energy prices set to spike yet again in October and put even more pressure on people through the current cost of living crisis, it’s more important than ever to be close to your customer. Understanding all their concerns, both financially and mentally, will become essential when winter hits. Interviews
Why you need to film your event
The event industry is back up and running. Finally! With everything from awards shows to expo’s set to make an immediate return to business life, we decided to explore the reasons why you need to make sure these moments are captured. Filming events provides key longevity to your conferences, allows
Animation
Animation to Bring Research to Life
Long blocks of text or masses of research data can often be uninspiring and lead to disengagement. Animation can bring your core messages to life,
The Power of Automated Animation
Create multiple animation interactions automatically to present data in an impactful way Get in Touch What is an Automated Animation? Automated animations are designed for data visualization. The technical wizardry is easiest to explain by running through how the product works. Firstly, we create one base animated video to visualise
6 Ways to use Animation for Business
Business Animation Services Work with VPI’s in-house animation studio to create high-quality business animations that visualise data, explain information and compel audiences. Animation can make even the most mundane messages fun, engaging and easy to understand. Increase comprehension by communicating visually and tell a captivating story. VPI offers different levels of business
Bringing Reports to Life
As humans, we are visual learners. Video or animated film components can bring life and vibrancy to otherwise 2D information. Attacking the nucleus of the problem is what consultancy firms are paid to do, but unpacking it in an engaging way may require the assistance of a creative partner. Especially
