News and Reactions
Will you be watching the Kings Coronation?
From the opening procession to the Bank Holiday, the 3-day spectacle is said to be taking over the nation. But will the country be watching?
Consumer Spending Habits
“Discount supermarkets, such as Lidl and Aldi were frequently mentioned as the popular choices” Olivia Jarvis Video Producer – Vox Pops Pool The rising cost of living has become a growing concern for many individuals and families worldwide. As prices continue to increase, people are forced to reassess their spending habits
UK views on the high-street coffee market
“One of the reasons for the love for independent coffee shops was that individuals like to help support their community, which is amazing to hear!” Alice Sunday Senior Video Producer – Vox Pops Pool Recently we used our Vox Pops Pool to explore how consumers feel about high-street coffee shops.
Consumer Health Habits for 2023
“People are setting better boundaries, putting themselves first and practising more self-love. This was so great to hear!” Olivia Jarvis Video Producer – Vox Pops Pool Happy New Year! With 2023 well underway we took our Pool to the streets of Manchester to find out about people’s healthy habits. The Pool
Vox Pops
Who will you be supporting in the FA Cup final?
It’s the first ever major final between heavyweights, Manchester United and Manchester City, at Wembley Stadium. Who will take home the title from the FA
How to Film a Vox Pop
A vox pop is a short video made up of clips taken from interviews with members of the public. These video interviews investigate public opinion towards widely known topics, brands or products and are commonly used for market research. From Enquiry to final edit, Vox Pops International has streamlined the
Why are vox pops important?
The phrase ‘vox pops‘ might be new to some people, but what if you’ve known about them all along? Often considered the ‘vital ingredient’ in attempting to understand the topic at hand, vox pops have always been important in giving a voice to the public. Popularised in TV and radio,
How to write a vox pop questionnaire
Everything you need to know about how to write a great vox pop questionnaire Vox pops interviews are well known amongst journalists and have been for decades. They became mainstream when Esther Rantzen introduced them back in the 1970s on That’s Life. Since then, as well as being used in
Best Practices and Research
How to create engaging interviews for TikTok
TikTok is a social media platform that has quickly become one of the most popular platforms for creating and sharing short-form videos. With over a
Using Mobile Ethnography
There are all sorts of ways to study people, from anthropology to sociology to ethnography, all with their own approaches and methodologies. In anthropology the focus is culture, while in sociology it’s society at large that is under the microscope. Ethnography encompasses both culture and society, scientifically describing different peoples
How to: Conduct International Research
Global audiences need global representation. Meaning that country-specific research sometimes doesn’t translate to all your audiences. 9 times out of 10 the only way to find out about your international consumer is to go out and talk to them! We at Vox Pops International are specialists in video interviews and have an established
Using Video Interviews to Understand Cost of Living
With energy prices set to spike yet again in October and put even more pressure on people through the current cost of living crisis, it’s more important than ever to be close to your customer. Understanding all their concerns, both financially and mentally, will become essential when winter hits. Interviews
Animation
The Ethical Fashion Revolution Animation
April 24th 2023 commences the start of World Fashion Revolution Week. Born out of a disaster in 2013 when 1,100 people died and another 2,500
Exploring the role of Artificial Intelligence in Animation
“Including characters in an animated video help makes the subject relatable and enables you to tell a story” Isobel Lester Motion Graphics Designer Animation has come a long way since the days of traditional hand-drawn techniques. The use of computers has changed the way animators and motion designers work. One
How we Bring Animated Characters to Life!
“Including characters in an animated video help makes the subject relatable and enables you to tell a story” Isobel Lester Motion Graphics Designer Including characters in an animated video helps make the subject relatable and enables you to tell a story, personifying your brand. On top of that, it’s pretty
Animation to Bring Research to Life
Long blocks of text or masses of research data can often be uninspiring and lead to disengagement. Animation can bring your core messages to life, helping to better present your research and data, and packaging it in an easy to digest format. Animation can help your message make a lasting
